The clean energy transition’s success hinges not only on adopting more efficient technologies, but also on the ability to manage energy consumption and the emissions we generate. Shifts in lifestyles and behaviours have the potential to cut greenhouse gas emissions by 40-70% by 2050 according to the latest report by the Intergovernmental Panel on Climate Change. Individual and collective efforts to embrace sustainable practices can therefore have a profound impact on mitigation.
The new campaign aims at raising awareness on behavioural change at all levels, while ensuring that also the most vulnerable groups have access to clean energy technologies. Policy measures need to be developed with the fairness dimension in mind, as not all societal groups can or should reduce their energy consumption or have equal access to such technologies. At the same time, those contributing least to climate change are suffering most from its adverse effects.
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